Who is MAIS UM BEBÊ?
A brand of welcome kits for babies from loved ones, a kit as a creative and memorable gift to surprise dads. A practical and personalized kit!
Brand Attributes - friendly, caring, creative, playful, modern, cheerful
Target Audience - People who want practicality and creativity in choosing a memorable gift.
Briefing:
Flat design style illustrations with the theme of professions and lifestyle to inaugurate the MUBB (Mais um Bebê) welcome kits.
The briefing was to portray in a relaxed way the day to day family life of parents with their baby in their professions or lifestyle!
Theme:
The theme of the illustrations for this first welcome kit was professions + parents' lifestyle.
It encompassed the following professions and lifestyles - sports and biking, health (doctor and nurse), blogger and digital influencer, musician and singer, engineer and architect, fighting and martial arts, gamer and geek, fitness and gym, teacher, multi-tasking mom.
Colors
The color palette used was that of the visual identity of the Mais um Bebê brand itself, opting for line illustrations and the background with the highlight color.
Mockups
Summer and winter baby bodysuits.
